The Star newspaper launches iSnap mobile app
A Malaysian newspaper the Star announced a new mobile apps dubbed as “iSnap” which offers new horizon for readers of the Star newspaper.
The iSnap features a concept of “come to life” which adds extra content to a news article via Android of Apple mobile devices. The experience is like watching news on television as some readers commented.
Compared to a traditional newspaper the iSnap features enable a readers to exploit more options such as accessing a photo gallery or videos related to the article, which add more values to a newspaper article.
The iSnap features appeal to both young readers as well as the older generation. It is useful and practical to use because a reader can access more information or details as compared from a traditional newspaper.
To use iSnap, you just have to point your device’s camera to specially marked pages in the newspaper and you will received additional content related to the article you are reading.
Related news:
The Star Business states:
The Star, the country’s most read English daily, is making the exact replica of the newspaper available in digital format via desktops, laptops, smart phones and tablets. It is also introducing a feature called the iSnap in the newspaper that will bring the “newspaper to life” using augmented reality technology. The Star will be the first newspaper in the region to have this feature. Group managing director and CEO Ho Kay Tat answers questions posed by StarBizWeek on the significance of these two initiatives to the newspaper, its readers and advertisers. [More]
Source: The Star
The Star newspaper launches iSnap mobile app
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